About us
Zurekin Association
We were founded in 2009, when a group of Zarautz hospitality owners saw the need to come together: to work as one, to showcase Zarautz as a gastronomic destination and to support the sector.
Members
More than 50 member establishments make up the hospitality scene of Zarautz today.
+50
Member establishments
in Zarautz
26
Bars & cafés
Taverns
11
Restaurants
Zarautz cuisine
14
Accommodation
Hotels, campsites and apartments
Goal
To consolidate a more professional, competitive and cohesive hospitality model, raising the management and service quality of our members.
We want to position Zarautz with a distinctive identity —especially gastronomic and cultural— that attracts quality demand and generates sustainable activity all year round.
Action plan
Training
Leadership for team improvement, AI applied to marketing, technical and product training, and languages.
Gastronomy Plan
Strengthening Zarautz’s position as a gastronomic destination with its own identity.
Digital Visibility
Creating a directory, promotional videos and a coordinated online presence.
Loyalty
Actions with a 100% return to members.
Support for Clubs
Collaboration with the town’s sports clubs and associations.
Awards & Contests
Initiatives that support local culture.
Town Council
Active collaboration with Murkil (retailers) and Zarautz Town Council.
Run a hospitality business in Zarautz?
Join us and come out winning
Be part of Zurekin: together we build a quality hospitality and tourism offer. Training, gastronomy project, digital visibility, loyalty actions and much more.
Become a member